Post by nadinenadine on Mar 8, 2024 22:04:41 GMT -8
Relationship marketing contrasts with traditional marketing for a simple reason: rather than being product-focused, it focuses on the customer. These are strategic solutions based on the human and relational relationship between brand and consumer. The intent is to create a satisfactory bond at all levels , in such a way as to allow the user to get closer with a view to loyalty . Relationship marketing: what it is, what the advantages are and success stories What is Relationship Marketing and how does it work By Relational Marketing or Relationship Marketing we mean an approach that tends to place the customer at the center and the satisfaction of his needs by the company. The starting point is the brand's ability to maintain relationships with both consumers and stakeholders, in such a way that every party involved can benefit from it. Relationship Marketing is therefore an approach oriented towards customer satisfaction and customer loyalty , i.e. customer satisfaction and loyalty.
It involves an effort to understand the needs and desires of the customer, combined with a strong ability to adapt to changes inherent in consumption and purchasing habits. How to achieve such an intent? Through the acquisition, cataloging and processing of a significant amount of information, something that today is more possible than ever thanks to the spread of increasingly sophisticated information technologies. Among Loan Phone Number List these there are direct marketing tools and one-to-one marketing in particular, as well as CRM (Customer Relationship Management) applications and software , useful for managing the basic information that interests the user, creating a sort of company database. These data appear essential for the development and implementation of relationship marketing strategies. The origins of Relationship Marketing The origins of Relationship Marketing are difficult to trace unambiguously, since achieving a customer-oriented approach has always been something that interests the most innovative companies.
Its official introduction is linked to the name of John Benson , President of the American Association of Advertising Agencies, who in an article published in 1936 in the Journal of Marketing declared: “Maybe from now on we will have to use our ingenuity less for imaginative campaigns and more to really understand what people want. The customer rules!”. An approach still valid today, which has its roots in the Great Depression of 1929 , in which the United States and other countries found themselves questioning the fact of having to start from scratch. Benson's reflection leads the world of advertising to focus on the needs of the customer, even before on creative campaigns that are extraordinary in themselves, in such a way as to regain people's trust following the profound crisis that occurred in 1929. An innovative and very current approach , based on the analysis of users' needs, desires, expectations and experiences.
It involves an effort to understand the needs and desires of the customer, combined with a strong ability to adapt to changes inherent in consumption and purchasing habits. How to achieve such an intent? Through the acquisition, cataloging and processing of a significant amount of information, something that today is more possible than ever thanks to the spread of increasingly sophisticated information technologies. Among Loan Phone Number List these there are direct marketing tools and one-to-one marketing in particular, as well as CRM (Customer Relationship Management) applications and software , useful for managing the basic information that interests the user, creating a sort of company database. These data appear essential for the development and implementation of relationship marketing strategies. The origins of Relationship Marketing The origins of Relationship Marketing are difficult to trace unambiguously, since achieving a customer-oriented approach has always been something that interests the most innovative companies.
Its official introduction is linked to the name of John Benson , President of the American Association of Advertising Agencies, who in an article published in 1936 in the Journal of Marketing declared: “Maybe from now on we will have to use our ingenuity less for imaginative campaigns and more to really understand what people want. The customer rules!”. An approach still valid today, which has its roots in the Great Depression of 1929 , in which the United States and other countries found themselves questioning the fact of having to start from scratch. Benson's reflection leads the world of advertising to focus on the needs of the customer, even before on creative campaigns that are extraordinary in themselves, in such a way as to regain people's trust following the profound crisis that occurred in 1929. An innovative and very current approach , based on the analysis of users' needs, desires, expectations and experiences.